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6579 Uppsatser om Goals to make PR for a country - Sida 1 av 439
Sverigebilden : ? Bland bruna köttbullar och blåögda blondiner -
AbstractThe aim of this study is to analyze how the Swedish company VisitSweden and The Swedish institute creates an image of Sweden and what that image looks like? And also to compare their goals and their ways of present Sweden to find out how that contributes to the images of Sweden. The method for this analyze is chosen from the work and theories of Norman Fairclough called ?critical discourse analyze.? The analysis focuses on the text and how the text is created and if the author?s opinions are hidden in the words. The method can be applied in many ways.
Lyckans land? : En ekonometrisk studie över nationshemvistens påverkan på upplevd lycka.
Does the country people live in affect the probability of them experiencing happiness? Can a country variable in an ordinal regression model be affected when microeconomic and macroeconomic factors are added to the model? The possible outcomes are either that the country variable affects less when the additional predictors are added to the model, or that they stay the same. The micro data is collected from the European Social Survey database, the macro data is collected from the World Bank. The country variable becomes less substantial when additional variables are added to the model. The variable with the most influence over expected happiness apart from the country variable is whether the individual often socializes with friends or not.
Livespelningars organisering : Hur organiseras och styrs dagens liveunderhållning?
The purpose of our study is to provide a deeper understanding of the organization at alive concert. We want to identify and bring together different agents implicit knowledge and make it explicit. We contribute to the theoretical discussion by examining how liveconcerts are organized and why, what goals there are to participate in the organizationof the concerts as well as how the organization manage and control towards these goals.Our study is based on 15 interviews with different agents involved in the creation of liveconcerts. The study has shown that the organization of live concerts is similar to atemporary, imaginary organization because there is a temporary and implicit structure.Relationships are created by the agents? cooperation and customer relations with thesubcontractors.
Skötselmål som en del av gestaltningen : för parker i kommunal regi, med en studie av två parker i Landskrona
There are mainly two ways to transform the design of an existing park. You could either make a replanning of the park, an act that changes the design and the plant material in one swoop. Or you could use the management to change the expression of the park. To be able to develop the parks with the help of management, some form of goal is needed, that can make the management of the park strive towards an expression for the whole park as well as its individual parts. Among the documented goals, for individual parks and park management, which exist in the municipalities today, there seems to be a weak link between the all-embracing goals and the management that is carried out in the parks.
Arts and Culture : en fallstudie av konstcentret PJ Olivier i Stellenbosch, Sydafrika
The intention has been to look at the school system in South Africa and specifically at arts and culture in grade 10 to 12. I have visited a number of classes and interviewed the teachers working at the art centre PJ Olivier in Stellenbosch. By doing this I wanted to get to know the system and to understand the intentions that the curriculum describes.I have all through the study related the areas I?ve looked at to the curriculum to see how well the intentions are implemented. I have also compared everything with the Swedish school system.The curriculum has good intentions but the country has a lot to do before they reach the goals with a school system where everybody is included and where there is ?ubuntu? (Zulu word for humanity or I am what I am because of what we all are).
Svensk design and the American Style- en studie av hur country of origin kan förstärka företagets varumärke.
Denna uppsats behandlar hur varumärken kan förstärkas genom tillämpning av de olika country of origin strategierna. Vi har använt en kvalitativ undersökning av två fallföretag för att besvara vårt syfte. Vi har kommit fram till att företag som tillämpar effekterna av country of origin kan på ett effektivt sätt förstärka sitt varumärke. Brand origin strategin anser vi vara mest lämplig vid ett varumärkes introduktion på marknaden medan country image är en strategi som är hållbar i ett längre perspektiv..
Vad är äkta countrymusik? - En genres strävan efter det genuina
The purpose of the present study has been to explore if there is an agreement between people about what to call real country music. Three Swedish people who are interested in country music have described this music by means of interviews. The interviews have been analysed and compared with literature dealing with country music, and the result of the study presents three conceptions: authenticity, simplicity and contextual comprehension. The conclusion is that there seems to be some common views about what real country music is but that these conceptions are not defined in exactly the same way by different people..
Jämställdhetsplaner : - ett värdefullt verktyg?
This paper is about employer?s obligation to establish plans for equality between the sexes and the practical use of these plans. The aim is to clarify what national and international law states about plans for equality between the sexes, and to examplify how plans for equality between the sexes is used in practice.For this paper juricprudential metod with a social science perspective is used. Current law has been examined, but this paper also contains an empirical part consisting of interviews with two individuals from a municipality and a private company, and an examination of the two organizations? plans for equality between the sexes.Employers with over 25 workers owe to establish a plan for equality between the sexes.
Country of Origin : En produkt- eller varumärkesstrategi?
Syftet med denna uppsats är att kartlägga användningen av Country of Origin och dess relevans på den globala marknaden genom att undersöka om en landsimage kan relateras till varumärke istället för produkt. Uppsatsen har en deduktiv ansats då den grundar sig på tidigare teori inom området Country of Origin, positionering samt varumärkesstrategier. En kvalitativ undersökning i form av djupintervjuer med valda företag genomfördes för att kunna besvara uppsatsen syfte. Slutsatserna till uppsatsen är att Country of Origin inte längre är en relevant strategi eftersom varumärkets landsimage är mer relevant än produktens härkomst. För att bättre passa dagens marknadsförutsättningar behöver COO därför modifieras och ge företag konkreta riktlinjer vid användningen av marknadsstrategin eftersom landsimage fortfarande anses vara relevant, men då i relation till varumärket..
Musik och kommunikation - en kursutvärdering
ABSTRACT
Bjelkenbrant, Pernilla, 2007: Musik och kommunikation ? en kursutvärdering (Music and communication ? a course evaluation)
The purpose of this study is to do a quality assurance of the course ?Music and communication? (MUPR1205) as it was implemented in a class of music students at the program of Arts and Culture at Törnströmska upper secondary school in Karlskrona during 2006/2007. The overall question is to what extent the shaping of the course involves the attainment of the values and goals formulated in the national school documents.
The study includes an interpretation of course goals related to overall goals, and a suggestion of how theories of the relationship music ? society can be applied to those goals to make a successful course structure.
Svensk design and the american style
I denna studie avser vi att undersöka hur varumärken, främst de korporativa, kan förstärkas genom tillämpning av de olika country of origin strategierna i företagens varumärkesbyggande. För att uppfylla vårt syfte har vi valt att utföra en kvalitativ undersökning av två fallföretag. Vi har samlat data till empirin i form av intervjuer, butiksobservationer, hemsidor samt diverse nedskriven dokumentation. I analysen tolkas sedan empirin i skenet av teorier kring varumärkesbyggande och country of origin. Genom att tillämpa effekterna av country of origin kan företag på ett effektivt sätt förstärka sitt varumärke.
Målbeskrivning eller självbild? : Bilden av eleven bakom kursplanens mål i svenska i grundskolans senare år
The purpose with this essay is to find out which demands the syllabus for the Swedish language make on the pupils in compulsory school compared to some active teachers? point of view. The method I have used to find out is a qualitative interview, where I have interviewed four Swedish teachers of various professional experiences.After the change of government in 1991, the new curriculum committee had a mission where the goal was to develop the best school in Europe. A national target was introduced and the goals were proposed to be of two kinds; goals to strive for and goals to achieve. A problem in this is that the knowledge that pupils in ninth grade will acquire, is formulated in such a manner so that not even experts in each subject would live up to the demands placed on the students.
Socionomutbildning i internationellt perspektiv : En komparativ studie av Sverige, Tjeckien, Italien och Skottland
The aim of this study was to compare educational systems in Sweden, Czech Republic, Italy and Scotland. In the light of the Bologna Declaration signed in 1999, I was particularly interested in comparing social work educations in these four countries. Especially to clarify how far they have come to fulfill the goals of the common European educational policy.Central questions asked were: How do the educational systems look like in each of the four countries? How are the social work educations organized in each of them? In what ways do the social work educations differ? How can we explain such differences?Each country in this study represents a different welfare regime, and therefore I was challenged to find out if this has an impact on the implementation of the incentives of the Bologna Declaration. By studying various documents from the European Union, documents from each country and presentations of various social work programmes, I have come to the conclusion that the differences found mainly depends on the historical and socioeconomic traditions in the countries.
How do you measure culture? -A case study of result control within the Gothenburg Opera
Problem The culture sector is characterized by qualitative goals which raise questions such as how do you measure culture and what is ?good? culture? Both the goals and the measurements tend to result in subjective judgments, which according to the theory make result control inefficient. Yet, result control is frequently used in the culture sector; which leads up to our research question: What characterizes the problems of result control in the culture sector?Purpose The aim of this study is to make a survey of how the Gothenburg Opera works with result control and follow-up. By defining how it tackles the different problems, which could arise with result control in a non-profit organisation, we aim to map how the problems regarding result control are characterized in the Gothenburg Opera.
FN:s Milleniemål och deras påverkan på den svenska biståndspolitiken
The purpose of this thesis is to study to what extent the UN millennium development goals have influenced Sweden?s development policy. The research method that I have used is a qualitative text analysis and I have studied the ideas in governmental texts and millennium development goals reports from 1995-2008.My hypothesis is that the basic ideas that has symbolized Sweden?s development policy has not changed much since the adoption of the millennium development goals in year 2000. This hypothesis is based on different ideas that the basic perspectives in international development policy are rather constant.My conclusion is that many of the areas that are affected by the millennium development goals already are prioritized areas within Swedish development policy, for example poverty reduction and gender equality.